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In life we
do nothing
alone

Discover the history of Strellson.


2016

The "We are one" campaign consolidates the Strellson Premium and Sportswear lines. With the Fall/Winter campaign, Strellson becomes unstoppable – it's the start of the Unstoppable Campaign.


2012

The online shop is launched in 3 countries.


2011

Strellson meets Bianchi: Strellson works with the legendary racing cyclist, Eduardo Bianchi, to create a custom-made fixed wheel bike and launches a Capsule Collection as part of the co-operation.


2010

The first Strellson scent is launched as "Scent No 1".


2009

Strellson cooperates with Pop Artist Mel Ramos and launches the Mel Ramos Capsule Collection.


2005

Strellson is awarded the textile industry's coveted "Forum Award" in the category Industry. Strellson AG and windsor GmbH are merged under the HOLY FASHION GROUP umbrella.


2003

The Swiss Cross jacket is developed from old Swiss army blankets and launched as a limited edition.


1990/91

We move to the new headquarters in Kreuzlingen.


1985

The former owners of Hugo Boss, Jochen and Uwe Holy, purchase Friedrich Straehl & Co AG, laying the foundation of the Strellson success story.