2018
The legendary coat is celebrating its 15th birthday and to mark the occasion, Strellson is launching an innovative Anniversary Collection.
2016
The "We are one" campaign consolidates
the Strellson Premium and Sportswear lines.
With the Fall/Winter campaign, Strellson becomes
unstoppable – it's the start of the Unstoppable Campaign.
2012
The online shop is launched in 3 countries.
2011
Strellson meets Bianchi: Strellson works with the legendary
racing cyclist, Eduardo Bianchi, to create a custom-made
fixed wheel bike and launches a Capsule Collection
as part of the co-operation.
2010
The first Strellson scent is launched
as "Scent No 1".
2009
Strellson cooperates with Pop Artist Mel Ramos and launches the Mel Ramos
Capsule Collection.
2005
Strellson is awarded the textile industry's coveted "Forum Award"
in the category Industry.
Strellson AG and windsor GmbH are merged under
the HOLY FASHION GROUP umbrella.
2003
The Swiss Cross jacket is developed from old Swiss
army blankets and launched
as a limited edition.
1990/91
We move to the new headquarters in Kreuzlingen.
1984
The former owners of Hugo Boss, Jochen and Uwe Holy,
purchase Friedrich Straehl & Co AG, laying the
foundation of the Strellson success story.