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    Strellson @ Premium Berlin

    05.07.2019

    From 02.07. - 04.07. 2019 Strellson presented the new Spring / Summer 2020 collection in its own impressive 160 square meter showroom at the international fashion trade fair PREMIUM in Berlin. For the first time Strellson showed the entire collection and thus further expanded its trade fair presence. While the focus was only on the S. C. Sportswear capsule in the last two seasons, this time Strellson presented the complete formal and sportswear range.

    The design of the trade fair booth was inspired by the brand's new shopfitting concept which was introduced in 2018: the interior design was simple and clear. A modern, reduced look, a subtle color scheme and an unobtrusive materialization of the furniture put the focus on the collection and ensured a clear presentation of the items for the trade fair visitors. The key-looks of the new collection were presented on mannequins that were placed on podia. Highlight piece of the new collection was the 238 grams lightweight sports jacket with an unlined shirt finishing, which was impressively staged right in the entrance.

    The new collection will be available in stores and the Strellson online shop from February / March 2020.

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