picture mountains #wear2care sustainability

In a world driven by fast fashion and trends that change daily, operating sustainably is one of the most demanding of challenges. For us, therefore, right now is the critical moment to take responsibility and become more transparent as a brand.

With the introduction of our new #WEAR2CARE hashtag, we want to take another step in the right direction and share our approach in the design and production of sustainable fashion with a wider public.

Special attention has been paid to sustainable production in the products bearing the following icons.

This product contains recycled fibres which originate from pre- and/or post-consumer recycled sources. By purchasing this product, you are making a positive contribution to the recycling industry, and supporting Strellson in our efforts to increase our share of more sustainable fashion.

This item of clothing was produced with mulesing-free wool, sourced from sheep farmers who do not use the mulesing method, and are thus animal-friendly.

These products use filling made from recycled fibres which originate from pre- and/or post-consumer recycled sources. By purchasing this product, you are making a positive contribution to the recycling industry, and supporting Strellson in our efforts to increase our share of more sustainable fashion.

Products with the NATURAL DYE hang tag are dyed exclusively with dyes of plant origin. Natural dyes are obtained from turmeric or blueberries, for example. This is how we make a demonstrable contribution to a healthy environment.

Jeans with the #WEAR2CARE label are produced in a sustainable way despite a large number of manufacturing steps. By using sustainable raw materials and environmentally-friendly working processes, we are successfully saving huge amounts of water, energy and chemicals.

We are a proud member of Better Cotton since 04/2020. We have set ourselves the goal of using mostly sustainable raw materials in our collections. We are commited to sourcing 50% of our cotton as “more sustainable cotton” by 2025. “More sustainable cotton” includes Better Cotton (BCI), organic cotton, recycled cotton and GOTS certified cotton. Better Cotton is sourced via a system of Mass Balance and not physically traceable to end products. Better cotton farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

“Since December 2021, The HOLY Fashion Group has been required to observe the Sustainable Textiles Switzerland 2030 programme. By signing up to the programme, the HOLY Fashion Group is required to take measures to meet the following goals: 1. Reduction of greenhouse gas emissions. 2. Promotion of fairer salaries and decent work for all. 3. Promotion of innovative business models including the circular economy. 4. Transparency in order to ensure that sustainable purchasing decisions can be taken.”

ENVIRONMENTAL AND SOCIAL RESPONSIBILITY

In order to become gradually more sustainable as a brand in future, we have decided to develop our products according to the following textile standards.

ENVIRONMENTAL AND SOCIAL RESPONSIBILITY

In order to become gradually more sustainable as a brand in future, we have decided to develop our products according to the following textile standards.