WE ARE INDEPENDENT
WEARINDEPENDENT
We are STRELLSON.
SWISS by design, we create menswear for men who know where they stand, who take responsibility and walk their own path.
Since 1984, STRELLSON has stood for quality, reliability and a style that stays relevant beyond the moment.
new hashtag #WearIndependent
E‑Sports
Swiss Ice Hockey Federation
PRODUCTS OVER NOISE
We believe in the product, not the hype.
For us, a good product doesn’t start with a trend. It starts with a clear intent. We develop products with a precise purpose, uncompromising quality and a fit that speaks for itself. Every detail serves a function. Every decision follows a clear idea.
We don’t make as many products as possible. We make the right ones. Pieces that combine effortlessly, stay relevant across seasons and add real value to the modern wardrobe.
A STRELLSON piece earns its place not through big promises, but through quality, function and the way it’s made.
ORIENTATION
STRELLSON stands for attitude, not age.
Our customers take responsibility, make clear decisions and look for reliability rather than status.
It’s not about being younger or older. It’s about feeling effortlessly well-dressed, every day.
CLARITY OVER COMPLEXITY
At the same time, we choose clarity over complexity. We reduce complexity, not our standards. Clear collections, high standards and long-term decisions shape the way we think and act.
Opportunism doesn’t set our course. We believe in partnership and build relationships that last. Within the company and beyond. Carried by responsibility and respect.
RELEVANCE OVER TRENDS
For us, modernity isn’t about following every trend. It’s about choosing with intention what stays relevant in the long run.
Our pieces are versatile, long-lasting and designed for the way our customers live.
STRELLSON doesn’t adapt to the moment. It adapts to the demands of a life that keeps evolving.
BORN IN THE SWISS ALPS
SWISS CROSS JACKET
The Swiss Cross Anniversary Jacket is a tribute to the history of Strellson and to our Swiss roots. The first Swiss Cross Jacket, limited to 3,000 pieces, launched in 2003.
For its 20th anniversary, the jacket returned in the Fall/Winter 2023 season. Reimagined with technical features, functional details and a design that carries its origins into the present.
WEAR2CARE
It is hugely important for us to act sustainably and become more transparent as a brand. By introducing our new hashtag #WEAR2CARE, we are taking another step in the right direction and would like to share our approach to designing and producing sustainable fashion with the public.
STRELLSON WORLDWIDE
From Switzerland with love – and from here to the rest of the world. We are extremely proud of our six Strellson stores and five international showrooms. Strellson products are also available in 29 countries via our online shop.
